Named after Andy Warhol’s art studio and inspired by owner Brittany Moore’s eclectic style, The Factory is located in Rochester’s redeveloped East End neighborhood, steps away from Ugly Duck Coffee, the Arbor Loft, and Charlotte Square. Complete your new look with The Op Shop, The Factory’s in-house vintage clothing collaborative.

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the Founder

Brittany Moore

A proud Rochester native, Brittany began her career in New York City at ARROJO Cosmetology School in Soho where she was trained in advanced razoring techniques under the direction of Nick Arrojo. She completed a color apprenticeship at Blackstones Hairdressing in the East Village. With the opening of The Factory, Brittany brings her expertise in color correction, advanced razor cutting and wedding hair styling to her hometown. When she isn't in the salon she can be found out supporting her husband Ryan's band or with their babies Marshall & Suzy. She is also available for onsite weddings, special event styling and private parties.



Andréa Navarro

Originally from Ithaca NY Andréa Navarro joins The Factory with 9 years of experience behind the chair. Her forte includes balayage, scissor cutting and Men's clipper cutting. In addition to hairstyling Andrea has a passion for make-up artistry.